This week’s featured book is too large to fit on our shelves, and too pretty not to share.
Created in the 1930s to combat misinformation about chiropractic, it represents a united effort by the profession to use advertising to promote chiropractic and change the public viewpoint on chiropractors.
This book was published by the American Society of Chiropractors and “loaned” to B.J. Palmer.
It includes plans for a coordinated national advertising and publicity campaign to educated the public through organized propaganda and a National Educational Campaign Fund which gave members access to educational resources and unified branding.
This plan was endorsed by many leading chiropractors, including B.J. Palmer.
If you are interested in learning more about chiropractic advertising check out Radio Salesmanship on our digital collections!
We have the physical copy of Converting the Millions to Chiropractic and Radio Salesmanship available for viewing in the Special Collections and Archives.
Come visit us in the David D. Palmer Health Sciences Library first floor, room L103!