A couple blogs ago I mentioned that I attended this amazing business seminar put on by the Palmer Business Center (formally the Palmer Center for Business Development, but we just call it the Business Center). I seriously cannot say enough about how helpful it was! I was so glad I went. I thought about not going because it was on a Saturday at 8 a.m., and I knew I’d be exhausted after the exams, but I went anyways! So here’s the scoop:
Palmer Business Center has a TON of business modules, presentations, speakers and events to help you succeed on the business end of chiropractic. So this specific event featured a doc from Des Moines. He started out by telling us his chiropractic story and how he got through school. It was nice to see the light at the end of the tunnel – if you know what I mean. 🙂
His presentation was geared to help students figure out a plan for graduation. Basically he told us what his story was and what he learned. I thought that was very nice! Not all people are willing to share their personal struggles or road to success.
A lot of the things he shared I hadn’t even thought of. For example, knowing your advertising abilities if you rent from a building. Some leases allow you to advertise on the outside of the building and some do not. Just little things like that. Or my favorite: GET AN ACCOUNTANT. Haha. I know that math, taxes, business banking stuff is not my thing. I know that already, so I should really be looking into an accountant once I’m in practice (if I’m not associating).
He also discussed the possibility of associating vs opening a practice right away. So for me, I live in this happy little world where I think everyone is nice and wants to help me. So my idea of associating was that the hiring D.C. wants to help mold you into an amazing D.C. and lead you to take over the practice. And don’t get me wrong, I know for a fact that many D.C.s are very willing to help work with new grads like this. But not all. Some of D.C.s looking for an associate might want their practice to make more money and get more patients/business or want more time with their family. Which, thinking about it now, it’s kind of like ‘DUH.’ So if associating is what you want to do, you need to figure out what motivates the DC and prove yourself there. For example, if I interviewed for an associate job and said, ‘I can be there so you have tons of time off for your family.’ But the D.C. might not want that. Instead he wants you to bring in tons of patients and expand the business. He may think you are lazy or not willing to go out and recruit patients (which may or may not be true). It’s all about catering to their specific needs. Yours and the D.C.’s. 🙂
This presentation really got me thinking about my graduation plans – SCARY! Ahh…But in a good way.
Now that I’m dreaming of graduation, I had better start studying for finals. 🙂