Earlier this month, Dr. James Caballero sent an e-mail to Palmer, which said he was sending the names of 40 prospective students to the College. Here’s how he did it and why. –Editor
The 28th Annual Career Fair at the Oxnard Community Center in Oxnard, Calif., was held earlier this month. This was my sixth or seventh year attending the fair to promote Palmer College. But I’ve also participated in other career fairs, including one at Pepperdine University in Malibu.
I got involved in recruiting for Palmer about 10 years ago. They asked me, and I decided it would be a great way to contribute to PCC. I have always talked to students, patients and others who were interested in chiropractic. But the only one I officially sent was my son, Dr. James A. Caballero. He attended PCC San Jose (Palmer’s West Campus) and graduated in 1991. He has an active practice in San Diego.
To all alumni I would simply say that recruiting students is the best way to help Palmer and our profession. It also gives you good exposure. Most fairs are put on by school districts, and they really appreciate our attendance as presenters.
Doing a booth at a fair is really easy. All I ask the students who approach is, “Are you interested in the health field?” They usually say yes, then I follow up with, “Fill out this card, and Palmer College will send you information on becoming a Doctor of Chiropractic.” They generally fill out the card. It is surprising how many are thinking about chiropractic! Also, at this last fair, most of the sign-ups were young women.
By the way, at this fair I was approached by the city of Ventura, Calif. They asked me to be in their first Career/Job/Volunteer Expo on May 17.
If you are interested in attending recruitments for Palmer, contact the Alumni Office at email@example.com and they’ll set you up with plenty of information and materials.
James Caballero, D.C. (Davenport ’74)