We recently had a request for general information about the WOC Radio Station. WOC is the acronym for the World of Chiropractic radio station and was revolutionary in promoting the chiropractic profession.
B.J. Palmer purchased the radio station in March 1922, and it soon became part of the Palmer School campus. The station increased its range with the installation of a 500-watt transmitter.
There were reports that WOC was picked up far and wide, even international listeners could hear WOC. Programming included local and national news, weather reports, musical shows and educational lectures, many about chiropractic. B.J. Palmer used the radio station to reach out to the community, promoting the ideals of chiropractic.
WOC is best known as being the first commercially licensed radio station west of the Mississippi and for its famous employee, the future U.S. president Ronald Reagan, hired in 1932 as a sports announcer.
WOC became WOC-TV and began television broadcasts on October 31, 1949. The Palmers owned the WOC broadcasting station for over 70 years.
We have lots of resources produced by WOC, including programing schedules and many articles in The Chiropractor that go into detail about some of the equipment used.
Come visit us to see our resources about WOC Radio. We are open Monday-Friday, 8:30am-5:00pm. Special Services is located in L103, on the 1st floor of the David D. Palmer Health Sciences Library.